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EWIGKEIT | DESIGN STUDIO | LOGO

THOUGHTS FOR JUNE 2025.




EWIGKEIT | DESIGN STUDIO | ZEITUNG MIT LOGO & KOLUMNE


JUNE 2025

FORM WITHOUT FUNCTION – WHY DESIGN DOESN’T ALWAYS HAVE TO DELIVER


In contemporary design rhetoric, purpose is omnipresent. Design is expected to solve. To simplify. To optimise. It becomes tool, function, servant to utility. The question of “Why?” precedes every decision – as though every visual element must justify its existence. Design, it seems, must never simply be – it must do.

But what if it neither wants to nor needs to? What if design is not always an answer – but sometimes just a question? Not the result of a need, but the expression of an inner impulse – like a child arranging seven geometric Tangram pieces into the shape of a cat. Not to solve something, but to bring something into being.

There are forms that don’t wish to explain. Colours without purpose. Spaces that defy efficient use – and therein lies their strength.

Take the famous Bauhaus dictum: “Form follows function.” A principle that reduces design to utility. And yet, even at the Bauhaus, there were creations that transcended mere function – playful, experimental, aimless. Spaces that invited pause without defined use. Posters that abstracted rather than informed. Here, design becomes experience – not solution.

Or the Ulm Stool: not a seat in terms of comfort or ergonomics, but a statement of reduction, presence, calm. It doesn’t invite us to sit, but to pause. To perceive the object – and, through it, the self. Design becomes an invitation – to contemplation.

The belief that design is only “good” when it solves a problem is deeply rooted in functionalism. Yet good design may also fail, hesitate, drift. It may be open, purposeless, directionless – resisting rationalisation, and still carry meaning.

In art, this has long been accepted: a painting that doesn’t illustrate, but evokes atmosphere. A piece of music that doesn’t narrate, but opens an inner space. Why should design not be just as free?

Design – without denying function – can create moments that reach beyond utility: moments of wonder, stillness, play. It approaches art without losing its identity. Purposelessness doesn’t contradict design – it expands it.

Sometimes, it’s precisely the purposeless that touches us. The seemingly unnecessary that makes us pause. Design may be play, suggestion, poetry. It need not function to have effect.

In an age obsessed with measurability and utility, purposeless design is a quiet protest. Against the commodification of every moment. Against the tyranny of efficiency. Against the notion that only the useful holds value.

Design without purpose is not a shortcoming – it is a space of freedom. And perhaps it is precisely in this freedom that the essential reveals itself: not as function – but as feeling. Not as answer – but as intuition.

A classic example is the Japanese concept of Ma – the space between things. A deliberate interval, neither empty nor wasted, but charged with meaning. This “non-place” is not a gap, but a gesture – a moment of pause, perception, interpretation.

Similarly, a purist logo – little more than a geometric form – may evoke more than a cluttered emblem. Because it leaves space: for imagination, association, memory. It doesn’t seek to explain – it seeks to move.

Perhaps it is in the supposed lack of purpose that a deeper meaning resides – a truth beyond KPIs, perceptible in the space between. Where applied art finally ceases to strive, and simply is.









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