FEBRUARY 2025

EVERYTHING IS DESIGN: THE INVISIBLE POWER OF EVERYDAY LIFE

Design is omnipresent. It can be seen in big concepts and small decisions, in the architecture of a building as well as in the arrangement of a dining table. Everything that surrounds us is designed - whether consciously or unconsciously. And this is precisely where the power of design lies: it influences our lives, often without us realising it.

Design is not a discipline that is limited to design studios or creative agencies. It is a language that everyone speaks, whether intuitively or methodically. A street sign that shows us the way, a piece of clothing that elegantly envelops us, a room that gives us a feeling of security - all of this is design. It shapes our experiences, our perception and sometimes even our decisions.

But the omnipresence of design also brings with it responsibility. Those who design create not just surfaces, but worlds. Every line, every colour, every material conveys a message. Design can connect or separate, elevate or demean, clarify or confuse. It is not neutral - it is always a statement.

However, design does not end at the boundaries of the visible or tangible. Our thoughts are also creative spaces. They shape our attitude, our actions and our lives. Consciously organised thoughts are like a carefully curated space: clear, structured and open to new ideas. Unformed thoughts, on the other hand, are like a cluttered memory - chaotic and directionless. Giving shape to your thoughts creates space for clarity, creativity and meaning.

At a time when the flood of impressions is constantly growing, good organisation - both externally and internally - determines orientation and meaning. It is the anchor in chaos, the filter in abundance. Design that takes this claim seriously is never arbitrary. It thinks about people, about the effect, about the future.

Everything is design - which also means that nothing is unimportant. Even the smallest design has the power to become part of a larger whole. Design details are not trivialities, but building blocks of a world that we can consciously shape. And therein lies a silent power: design makes visible what previously went unnoticed and gives meaning to the banal.

Those who design not only shape things, but also relationships - between people and space, between brand and user, between idea and reality. Design is a dialogue, a constant exchange between what is and what could be. It asks: How do we want to live? What makes our lives worth living? And how can we create a world that lasts?

Ultimately, design is always an attitude. It says a lot about us - about our values, our priorities, our visions. Everything is design. And everything designed tells a story. The only question is whether we write it consciously - or leave it to chance.