THOUGHTS FOR ETERNITY.
MAY 2025
LESS IS HARD.
Reduction is an art – and always a balancing act. For those who wish to show less, they must decide even more precisely what to leave. "Good design is as little design as possible," said Dieter Rams – a sentence that sounds paradoxical, yet describes a clear stance. Not mere style. Not dogma. Rather, a call to focus – on the essential, the meaningful, the lasting.
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APRIL 2025
"THINKING OUTSIDE THE BOX" – BUT WHICH "BOX"?
There are phrases that are repeated so often that they lose their meaning. "Thinking outside the box" is one of them. It sounds like a creative breakthrough, like a bold defiance of rules. But before we launch ourselves with verve out of the famous box, a more fundamental question arises: Which "box"?
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MARCH 2025
AI AND DESIGN: THE MACHINE AS CREATIVE? A FALLACY.
Artificial intelligence is making its way into the world of design, promising to speed up processes, optimise ideas and democratise creativity. Algorithms are designing logos, composing layouts and curating colours. But while AI is celebrated as progress, an uncomfortable question remains: When machines design, what happens to the designer?
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FEBRUARY 2025
EVERYTHING IS DESIGN: THE INVISIBLE POWER OF EVERYDAY LIFE
Design is omnipresent. It can be seen in big concepts and small decisions, in the architecture of a building as well as in the arrangement of a dining table. Everything that surrounds us is designed - whether consciously or unconsciously. And this is precisely where the power of design lies: it influences our lives, often without us realising it.
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JANUARY 2025
DESIGN IS ATTITUDE: THE RESPONSIBILITY FOR CONSISTENCY
In a world more committed than ever to the principle of the fast pace of life, design is too often misunderstood as a decorative shell - a means of attracting attention, securing market share or controlling consumer habits. But true design is more than decoration. It is an attitude, a conscious decision to shape the world and take responsibility.
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DECEMBER 2024
WHY LESS IS MORE: PURIST DESIGN AS THE KEY TO BRAND IDENTITY
In an age of visual overload and complex messages, the clarity of purist design becomes a crucial element of a strong brand identity. Purism is not just about the pursuit of aesthetics; it embodies a philosophy that allows the brand to express its essence. By eliminating superfluous elements, the core of the brand becomes visible and unadulterated.
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NOVEMBER 2024
THE DISENCHANTMENT OF DESIGN: FROM ARTISTIC EXPRESSION TO COMMERCIAL TOOL
In an era where design is increasingly reduced to its mere function, it is important to examine the silent displacement of its artistic core. What was once celebrated as applied art – the noble union of form and function – now risks being overshadowed by economic constraints. Design appears to be losing its place as a form of cultural expression and is becoming a tool for consumer manipulation. This reduction to a market instrument, however, reveals more than just a shift in priorities: it points to a loss of understanding for the aesthetic significance of everyday life.
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OCTOBER 2024
THE EMANCIPATION OF THE BRAND: TIMELESS DESIGN AS A LANGUAGE BEYOND EPHEMERAL TRENDS
In an era of constant change and unstoppable movement, where every surface becomes a canvas for an unrelenting play of signs and meanings, timeless corporate design is more than just an aesthetic choice. It is a symbol that refuses to be swept away by the endless currents of fashion. It defies the transience of trends, that constant renewal which ultimately orchestrates nothing but the disappearance of the old.
